The rise of the Y2K fashion style started in the last few years of the 1990s. Around this time people joyfully but fearfully watched the up and coming rise of technology. This era was shaped by consumerism and chasing trends through clothing. With Y2K fashion coming back into style during the pandemic, we’re in a similar situation (minus the pandemic), that we are now consuming more now we’re staying inside and need to entertain ourselves and relying on technology. Its peak years were said to be around 1993-2003.With the rise of technology, music was also influenced with more computer generated sounds of electronic music.
Y2K fashion inspiration can come from some of our early childhood icons, such as the iconic Bratz Dolls. Movies around this time also was a place of inspiration for many people, like Mean girls, Legally Blonde, and Clueless! From these examples, staples for the Y2K style became bright coloured skirts, cami tops and mini bags!
I think the Y2K style is coming back in fashion due to our independence on technology as well as new problems within our use of technology such as cancel culture. Whilst cancel culture can be used for good, it’s usually used for the worse. Our political climate and the use of technology for political gain or expression. Again, shows how our technology is driving many different areas within our lives. With movements like Black Lives Matter, also being driven through the use of social media. Our political climate and use of technology are driving what we wear too.
Since we are staying inside and have a desire to wear clothing that is more comfortable, we’ve resorted back to wearing matching tracksuits and sportswear as our daily fashion. Such as velour tracksuits in the early 2000s from brands like Juicy Couture. However now we have brands like Jaded London doing the same style of velour tracksuits. With consumerism only developing further we have brands like ASOS and Amazon to quickly complete our wants and needs at the click of a button. There are so many different reasons as to why our environmental factors affect how and why fashion trends come back around in our fashion and society. How we live and our lifestyles, like living inside and not being able to go out, determines what trends could come back and what we wear and why. There is no surprise that Y2K is the next in line to become what everyone’s clothing choices are inspired by.
I personally love the history of the Y2K fashion era as it’s very telling of how we as a society has developed over the years. As well as seeing the impact of technology on the world. Our fashion is thoroughly inspired by what’s occurring in the world. From politics, movements, and developments. In conclusion, it will be very interesting to see what fashion trends will come back after the pandemic has passed considering people have been stuck inside their homes for months on end. Flights will most likely boom in sales as people take the chance to travel abroad and the night life of pubs and clubs will most likely boom as well. Which would in theory change our fashion trends from comfortable to more outgoing and stylish clothing which can be worn on nights out. Though that’s just my theory!
PHOTO BY: SOPHIE DEBENHAM