April is a friend of mine who I first met at University back in 2013, where we both studied a BA in Events Management. Since then, it’s been great to see how April’s passion for blogging has developed, seeing her increase to an instagram following of over 6K (and growing), launching a Youtube Channel and of course, still writing!
WHEN DID YOU FIRST START BLOGGING?
I started blogging on Tumblr back in 2013 in my first year of University, I slowly progressed to the blog I have today on WordPress.
HOW WOULD YOU DESCRIBE YOUR CONTENT?
I think my content can described as a mix of fashion and lifestyle with a dose of me thrown in for good measure. I love sharing what I’m wearing but also like showing what I’m doing day to day too whether that’s drinking coffee or going for a local walk. I’m also all about feeling confident whatever size you are and will always promote loving your own body.
WHAT’S YOUR FAVOURITE PLATFORM TO PRODUCE CONTENT FOR?
As much as I sometimes get frustrated with it, I do love creating content for Instagram and with the introduction of Reels, it’s just made the platform even more fun.
WHO OR WHAT DO YOU TAKE INSPIRATION FROM?
Other creators is my main source of inspiration as I love seeing what everyone creates and how they adapt different platforms to suit their passions. I also love getting inspiration from just random people whilst I’m out and about, if I see an outfit I like on someone, I’ll keep it in mind and try to use elements of it when styling an outfit.
WHAT IS YOUR BIGGEST ACHIEVEMENT TO DATE?
I know it’s a cliche one but probably graduating university with a 2:1 degree, I never thought I was smart enough to even go to university let alone graduate with a degree. I also got a 1st on my dissertation which was pretty cool.
HOW LONG DOES IT TAKE TO CREATE CONTENT?
It can vary depending on the type of content, short form video content like Reels/Tik Toks can take anything from 10 minutes to an hour. There’s a whole process before you even start shooting with planning, setting up etc. Shooting Instagram content can take the whole day or an hour, depending on how much I want to shoot that day. I tend to bulk shoot outfits for indoor content every other week and outdoor content has ended up being whilst I’m out and about. By far the longest content to create from start to finish is YouTube but I honestly love the whole process.
WHAT’S THE BEST ADVICE YOU’VE EVER BEEN GIVEN?
Don’t focus on what anyone else is doing, just keep striving for yourself.
WHAT WORDS OF WISDOM WOULD YOU GIVE TO ANYMORE WANTING TO START A BLOG?
If you’re wanting to start your own blog, do it about something you’re passionate about and don’t be worried about the numbers.
WHAT’S YOUR FAVOURITE PART OF CONTENT CREATING?
I love the buzz you get whilst creating good content, it’s hard to explain but it’s like this little burst of excitement when you get a good shoot or your Reel turns out well. It’s the happiness that every creative strives to feel I think.
TELL US ABOUT YOUR PROCESS FROM RESEARCHING IDEAS, TO THE PUBLICATION OF YOUR CONTENT
An idea for a blog post or Instagram post could literally come from anywhere but once I have the idea,
I normally tend to go to Instagram, Google and Pinterest to get some inspiration and ideas of how the idea could be executed. I would also think about how it would fit in with my existing content too and maybe even ask my followers if it would be something they’d be interested in. It’s very rare that I have an idea and just go straight into it, a lot more goes into “just an Instagram post”.
WHAT IS YOUR GOAL FOR THE NEXT YEAR?
I’d love to push myself creatively when it comes to content creation, push more boundaries and try new things. My goal on Instagram is to hit 10k followers too which has always been a benchmark for me when starting out (I know it’s not all about the numbers), I’d just feel like this sense of achievement that 10k people felt I was worth the follow. After going through mainstream education and not being particularly confident in myself or having many friends, I’d like to think my account could be a place to showcase that it is possible for people similar to me.