Through the Eyes

This month Tshequa, our Fashion Co-Editor, has been working on creating themes for the monthly fashion pages. With that in mind, we thought it would be the ideal opportunity to begin with an insight into my journey so far. I would like to share a Q&A style article, looking into my personal journey to the… Read more »

by PamDavis 8 months ago

This month Tshequa, our Fashion Co-Editor, has been working on creating themes for the monthly fashion pages.

With that in mind, we thought it would be the ideal opportunity to begin with an insight into my journey so far. I would like to share a Q&A style article, looking into my personal journey to the creation of my business and where the passion stems from.

WHEN DID YOU LAUNCH FASHION CANDY STYLE?

Fashion Candy Style was launched in 2011.

WHY DID YOU DECIDE TO START THE BUSINESS?

I decided to start my own business to launch a unique brand of fashion fusion, combining all of my knowledge and skills within the fashion industry. Running my own business would allow me to indulge in my inner passion for everything fashion related. From working in administration, sales and hospitality since leaving school, I had always aspired to one day be my own boss.

WHAT WAS YOUR INSPIRATION?

My inspiration stemmed from my childhood of ballet, ballroom, Latin dancing and sequins! During this time my love for fashion and modelling never waned, so after indulging in programmes such as Gok Wan’s ‘How to Look Good Naked’ and Trinny & Susannah’s ‘Not What to Wear’, fashion and styling was the way forward for me.

WHAT IS YOUR BACKGROUND IN FASHION?

From the age of 18, I desired to become a model and my journey began winning a Girl of the Month competition in London. Rewarded with a photo shoot with a top London photographer, it gave me the opportunity to work as a catwalk/fashion model. For 25 years I worked as a model both locally and in London. Working within the industry gave me a great insight into brands, labels, current trends, styling, and the logistics behind the fast-moving fashion world.

I’ve been a Personal Stylist for 9 years working with individual clients, on music videos, corporate clients, in store and commercial styling. I am delighted to work as a regular model for ITV’s This Morning for 3 years and also joined the team at This Morning LIVE in Birmingham for the previous 2 years. Working with This Morning has given me the opportunity to work with my style hero Gok Wan, meet the amazing Phil & Holly and Eamon & Ruth, as well as all the other amazing celebrities and models I have had the pleasure of meeting – long may it continue! One of my most star struck moments was when I met and spoke with Annie Lennox and Sir Tom Jones in real life!!

WHAT DOES FASHION CANDY STYLE OFFER?

Fashion Candy Style is a unique contemporary brand of fashion fusion, “Empowering People Through Style”. We offer a wide range of professionally skilled services including Fashion Event Management, Personal Styling and an Elite Model Bank, covering Suffolk, Norfolk, Essex and London. Fashion Candy Style has built a professional team with fresh ideas and vision designed to tailor to all clients’ individual needs.

WHY IS IT DIFFERENT?

My work is about pushing the boundaries of creation, reflected in my vision and style. My character displays independence, resilience, self-motivation and professionalism, allowing me to pursue client goals with high expectations, rising to everyday challenges that our lives demand from us. Combining energy, maturity, innovation, wisdom and experience, Fashion Candy Style has built the perfect foundation for an exciting fashion company. The company has a close liaison with local retailers and strong charitable links within the community.

HOW HAS FASHION CANDY STYLE PROGRESSED OVER THE YEARS?

Entering into its 9th year, the company has progressed as fast as the fashion industry moves! Originally launching as a small, self-titled Style Consultancy, it has evolved into a bigger brand offering so many other services. Having been commissioned for many different projects over the last 9 years, it has enabled me to utilise my skills and develop a strong clientele base.

WHAT ARE YOUR HOPES FOR THE FUTURE?

The future is exciting with lots of different planned projects and collaborations with local independents, charities and businesses. I would like to expand the Fashion Candy Style core team and continue to work with local businesses and seek new clients to add to the portfolio. I would love to continue recruiting a number of diverse models to meet the demand for future client projects and campaigns.

WHAT ARE SOME OF THE BUSINESS’ GREATEST ACHIEVEMENTS?

We are the proud founder of the well-established Autumn/Winter event, the Suffolk Fashion Show. Visit the website: www.suffolkfashion.com

Entering into the 8th Year for the event, our mission is to create an annual event for Suffolk and beyond, putting us firmly on the yearly fashion calendar, creating a platform for local businesses to support, promote and showcase their collections. Each year we raise money for our chosen charity, with our guests experiencing a professional catwalk, shopping, great food and a fabulous evening for everyone to network and enjoy.

A BIT ABOUT ME…

  • Wife, Mother, Sister, Aunty, Best Friend, Nannie

  • Obsessive shopaholic

  • Love of shoes, bags and cocktails

  • Favourite holiday destinations – Barbados, Barcelona, Santorini

  • Favourite colour – red

  • My style – chic, classic, modern, simple, and feminine

  • Fashion Influences – Audrey Hepburn, Betty Jackson and Victoria Beckham

  • Habits – Super organised, always buying too many candles!

  • Fav brands – Zara, Mango, Reserved, Stradivarius, ASOS and Ted Baker to name a few!

I hope you enjoyed gaining an insight into my life and experience in the fashion industry! I have learnt so much and my pearls of wisdom are to take every day as a school day, be nice and be willing to work hard to achieve your passion for fashion. The fashion industry offers so many diverse opportunities in different areas, so find your niche area and enjoy.

Love Pam x