Creating content you love and enjoy but also catches your followers and potential followers eyes is something that is hard to get right. It’s becoming more and more common to create content within themes so your account looks well rounded. When it comes to creating content for my own social media account I do tend to focus on Instagram and a particular style of content specifically. Flatlay photos have been around for years and something you would most often see in magazines in a more editorial way. However, with the way social media is going it is becoming increasingly common for flatlays to be used from blog posts to Instagram photos.
I’m a massive fan of creating flatlays from sourcing items to researching inspiration to actually playing around with the layout and actually taking the photo. I’ve been labelled the flatlay queen quite a few times so I thought I’d give you some tips on nailing your own flatlays. It can be so easy, cheap and simple.
1. Lighting is your friend. Try to avoid using artificial light and rely more on natural light, I tend to shoot my flatlays in front of a big window around 11am-2pm as I find the light is perfect.
2. Backgrounds can make or break a flatlay. You can have the most amazing layout but if your background is dull or overpowering it just isn’t going to look good overall. Using offcuts of wallpaper, blankets or magazines are perfect for backgrounds. I tend to go for more neutral colours like grey, whites and beige.
3. Use items you already have around you. Flatlays don’t need to cost you a lot so using trinket dishes, fairy lights and jewellery is a perfect way to cut the cost whilst still creating quality content.
4. Be creative and try to find your own take on flatlays. My favourite places to get different/unique items from are, Poundland, Tiger and Wilko.
5. Sticking to a colour palette will help in creating an aesthetically pleasing photo not only that will catch eyes but also be easier in creating the actual flatlay.
If you take all these tips on board then you’ll be nailing