We caught up with Laurence Bagnall, festival director at Sundown Festival
Discovering and launching fresh talent
Curating the line up for Sundown Festival keeps me pretty busy all year round but I also love discovering and launching fresh talent and giving these newcomers a chance to showcase their skills.
How the Festival line-up has grown
Sundown Festival has been running since 2012, starting with an audience of 10,000 growing to an expected audience of over 40,000 this year. We identified an underserved area and thanks to the local audience, who have a hunger for great music, we’ve grown year-on-year by adding more stages, artists and content. Over the years headliners have included the likes of Chase & Status, Clean Bandit, Shawn Mendes, Ellie Goulding, Jess Glynne, Dizzee Rascal and many more. We are privileged to have world class acts perform on our stages and that’s a sign that we’re getting better and better each year.
What’s on the menu for 2019?
This year’s Headliners include some of the biggest names in pop and dance, including Tinie Tempah, Anne-Marie and Stefflon Don, Andy C, MK, DJ EZ. Our dance stage partners are also testament to our ever expanding event, we have some of the most established club brands in dance music as our stage hosts across the weekend; Abode, UKF, Together and CruCast.
FIVE TOP CURATING TIPS
Speak to as many agents and record labels as possible to ask about artist release plans for the year ahead.
Speak to other promoters to see what acts have sold well for them and also to see if there’s anyone that could be booked together.
Look into what acts have done well in the local area and what DJs / club brands are consistently selling tickets within a certain radius.
Ensure that there is a good level of music variety across the weekend for all in attendance.
Finally, keep a few spaces left open for surprise acts… that’s one way to wow the crowd.
Sundown Festival 2019 will take place 30th August – 1st September at the Norfolk Showground. Visit www.sundownfestival.co.uk for more information and tickets.