In October 2018 ASOS COLLUSION collection was born. In collaboration with six creatives, activists, students, image makers and authors, this ‘coming of age’ collection celebrates the people who wear it. This collection is always evolving and realising new pieces regularly. The collection believes that our clothes should promote self-expression and that inclusivity should be normal. The prices are affordable which adds to the inclusivity of the collection. From the simple basic shirt to high-quality outerwear, it is made to be available to everyone.
Heavily inspired by sportswear, vibrant and authentic are two words that come to mind when looking at the collection.
Collusion is targeted at Generation Z (1995 onwards). The collection is animal free and a majority of the cotton used has been ethically sourced. With the aim of changing the shape of fashion, Collusion is also size inclusive (with some select pieces going up to 6XL) and most pieces in the collection are also unisex. The collection is so fresh and energetic, using many different prints, colours, materials, patterns to create a unique style. The range consists of sportswear and casual pieces that can be mixed and matched to create trendy outfits but with a sense of individuality.
It is important that ASOS released this collection as it opens up so many possibilities for other brands to start interacting with their audience and create a collection that caters for everyone and every gender, whilst being sustainable.
A few favourites…
The Collusion Everyone Together Unisex Graffiti Joggers are emblazoned with the abbreviation of the brand ‘Cllsn’ in a spray paint effect with some doodles over the legs. These are one of the unisex products, designed to fit everyone and go up to a size 2XL.
The Zebra Print Oversized Jumpsuit is another item that catches the eye. Although the gorgeous jumpsuit is designed to look looser and more relaxed, the collar and button details give the perfect balance between smart and casual.
My personal favourite is the Collusion Collage print shirt. It’s such a fun shirt and really grabs your attention with the artwork and colourful patterns all over it. You can also buy the matching Collusion printed legging shorts which have the same style of prints all over it.