Events in Fashion September
As always with the start of a new season, the fashion industry has been at its busiest this September! I went to London a few times last month to give you all a piece of what’s going on in fashion at the moment – from London Fashion Week to a presentation with Vogue Japan’s Editor-at-Large Anna Dello Russo, as well as the launch of a new brand to watch Palones, there is a lot to tell you about!
Palones Launch Party
On the 5th September, myself and Joshua were invited to the launch party of a new ready to wear, affordable luxury fashion brand Palones. Their concept is to create limited pieces in a sustainable and ethical way, striving to use archive fabrics and recycle wherever possible, as well as sourcing their materials close to the factories where everything is made. They are based in London and I believe will be leading in the British fashion scene, focusing on good quality and well-fitting garments that are built to last and complement each other. Their first collection includes a bit of everything – from beautiful coats and suits, to delicate blouses dresses, there are so many pieces that I adore.
What a night the Palones launch was. The venue in Covent Garden was beautifully dressed with samples of the brand’s innovative creations hanging from the ceiling. Palones have a wonderful ethical conscience and cares about sustainability above everything else. One of the things I liked was the inspiration behind their unique name. To understand its true origin and meaning we have to look back into history. In the early 20th century, homosexuality was criminalised in the UK. The LGBT community needed a way of communicating without drawing the attention of police officers. A secret language called Polari enabled people to communicate, and ‘palones’ is the Polari term for ‘woman’!
In Conversation with Anna Dello Russo
Anna Dello Russo is an extremely successful fashion journalist and personality, working in Vogue Italia as Fashion Editor for 6 years before becoming Vogue Japan’s Creative Director/Editor-at-Large. I was invited to her presentation at the Instituto Marangoni London to hear her masterclass in a ‘Life at Condé Nast’ (moderated by British Vogue’s Gianluca Longo).
She talked about her life and experience working at Vogue, as well as shared her view on the industry within the publication and fashion as a whole. Her biggest piece of advice on working within the fashion industry was the importance of being organised and perceptive – continuously editing, observing, processing and refining in order to create the desired effects of the article/ photoshoot’s concept. She explained how her job is 20% creativity and 80% organisation and discipline.
“Forget your ego, fashion means to observe. It isn’t about what you like or not – you don’t have to like it, you have to understand the thought, creativity and aesthetic behind it.” Russo
The topic of fast fashion was also discussed – the idea that all of the urgency and pressure put on the industry to keep providing may cause an adverse effect and put the ‘romance’ back into the care and appreciation of fashion design as an art/ creative process. Nevertheless, sustainability in fashion is definitely a problem that needs to be addressed.
London Fashion Week
While we are all just about to embrace the cosiness of autumn, the fashion world is already looking ahead to spring/summer 2020, with September’s London Fashion Week showcasing some beautiful looks ready for the next season. Stand out shows for me included Henry Holland, Burberry, Dom Sebastian and Christopher Kane.
Looking at all the collections overall, the main trends embraced were a large use of patterns and prints (including plaid, polka dot, floral and monochrome stripes), tailoring, delicate but extravagant fabrics and once again, silk scarfs.
As well as welcoming the new trends, Extinction Rebellion staged a number of protests across the weekend to highlight the impact of fashion on the environment and how the consumerism of the industry plays into it. While sustainability is clearly a big issue that needs urgent action, some have highlighted that it is more of the high street fast fashion brands that are causing problems, than the luxury brands showcased at London Fashion Week. Nonetheless, it is still a great way to gain attention and get people talking about the cause.