We all know how tempting it is to buy high-end makeup purely for the brand and not the product itself, I’m a sucker for it! As soon as Anastasia Beverly Hills or Tarte release a new product, I’m bound to buy it even if I don’t know how good the product is. However, I’ve recently started finding products in the drugstore that are as good, if not better, than some of my high-end products! I am all about saving myself some pennies!
Foundations are a tricky product for cheaper brands to nail. The coverage and formula in a foundation is SO important and sometimes the cheaper brands can’t get that. However, after watching some YouTube videos and doing some investigations, I’ve found a perfect dupe for one of my favourite foundations; Estée Lauder Double Wear. This foundation is ultimate full coverage and will hide anything you want on your face, literally! However, this foundation retails at £33.50 and that can be a hefty price. A drugstore foundation that I love is the Maybelline Superstay Foundation. This foundation retails at £9.99 in Superdrug and the coverage is equally as good as the Double Wear! The formula isn’t as thick as the Estée Lauder which is what I personally prefer, as I don’t like to feel cakey! It really is Superstay as it lasts all day even on my oily skin and I love it! Cream contouring is something that I love including in my makeup routine. I love creating new dimensions in my face and sometimes powder contouring just isn’t enough for me.
For ages I wanted the Anastasia Beverly Hills Cream Contour Kit and I was lucky enough to get it for Christmas last year. Recently L’Oréal launched their new Infallible foundation sticks. I worked for L’Oréal at the end of last year so I already secretly knew about this launch, so I was super excited for them to be released! The coverage on them isn’t quite enough for me to use as foundation, so I opted for one of the darkest shades to use as a cream contour stick. I absolutely love it!
It is so creamy and blendable, whereas I do find that the ABH contour kit can be quite dry and appear muddy on my face. The ABH Kit retails at £42.00 on Beauty Bay, compared to the £8.99 price tag of the L’Oréal stick in Superdrug.
Highlighters are one of my favourite makeup products to buy. I think I already own around 20 and I just want more and more! Although most of my makeup is high-end, the majority of my highlighters are from the drugstore. Brands such as Revolution and Sleek have managed to perfect their highlighter recipe and the results are blinding. I recently purchased the Anastasia Beverly Hills x Amrezy Highlighter after seeing it plastered all over my Twitter and Instagram and it is lush, however I have found an ‘if not’ better version in the drugstore. The Sleek Solstice highlighter palette is a favourite in the blogger community and I can see why! The gold shade in the Sleek palette is a very similar colour to the ABH one so I was intrigued to test them side-by-side. The Sleek palette retails at £9.99 in Boots and the ABH x Amrezy highlighter retails at £29 on their UK site. Strangely I actually prefer the Sleek palette! The ABH highlighter takes a bit of building up to get it as blinding as in the promotional pictures, however the Sleek palette gives you those results in one swipe. I absolutely love both but if you’re wanting an alternative that’s cheaper than the ABH, I would 1000% recommend the Sleek Solstice Palette.
These are just a few products that I’ve found excellent dupes for in the drugstore. Makeup can be way overpriced and I think people are starting to utilise the drugstore now and a lot of these brands are upping their game! Makeup Revolution have started bringing out amazing concealers and highlighters, Maybelline upping their game on the coverage and L’Oréal working on their formula to give us a creamy and blendable result. This is fantastic as it really is giving the high end brands a run for their money! One of our student writers, Cara, has done an article for us on some of her favourite drugstore products too in this edition if you’re interested in more money-saving purchases!